What About Secular Homeschoolers?

A few months ago I received an email from a woman wondering if Schoolhouse Rocked was appropriate for secular homeschool families. I appreciated the question and felt like it warranted a sincere and thoughtful response, so I sat down and gathered my thoughts and emailed her back. The question continued to gnaw at me, so I kept my response, knowing that at some time I should address the issue in a more public way.

As I am sure you have noticed, many of the posts on the Schoolhouse Rocked website and Facebook page emphasize a Christian worldview. This will continue to be the case, as my wife and I are Christians. We are in our seventh year of homeschooling our own daughters, and one of the main reasons we chose to homeschool was to provide a great Biblical education for our girls. Schoolhouse Rocked is an outgrowth of our love of homeschooling, our belief that it is important and beneficial, and our desire to support and encourage other homeschooling families. We feel privileged to have the opportunity to make the movie and because it is such a personal project it will obviously be colored by our beliefs and values. Additionally, many, though not all, of the cast members are Christian leaders in the homeschooling movement and their faith has influenced their contributions to the film.

While the film will have a Christian point of view, the majority of the content will benefit all homeschoolers, as it will break down many of the misconceptions about homeschooling and will provide practical advice and encouragement for homeschooling families.

In Hollywood, “faith-based films” is a politically correct catchphrase for movies like Schoolhouse Rocked. There is no doubt that the film is faith-based, but even more to the point it is a Christian film. Schoolhouse Rocked will hold up Biblical values and will encourage parents to train up their children in Christian morals, values, and ethics. These are many of the same universally beneficial principles that our country was founded on (love your neighbor as yourself, don’t steal, don’t murder, don’t covet, don’t lie, etc.), and that for several generations have been the foundation of a prosperous, safe, and truly “tolerant” society – one which allowed for secular families (and families from every other religious background) to prosper alongside Christian families. These same values have been largely abandoned in the past 50 years in society, leading to widespread cultural decay, unchecked immorality, and rampant violence in spite of ever-increasing government legislation. Public schools have reflected this great societal shift and have become unsafe, academically ineffective, and intolerant “safe spaces” so obviously lacking in value that secular families are now pulling their kids out in droves.

It is our goal to empower all homeschool families to better enjoy the benefits of homeschooling by clearly outlining the common challenges and then providing real-world advice and access to resources to overcome these challenges. In an effort to encourage the support of family and friends of homeschoolers, the movie will also dispel many myths that can lead to opposition to homeschooling. Finally, the movie will provide heart-felt encouragement from real people who have experienced the common struggles and blessings of homeschooling. We believe that by providing a realistic picture of the benefits, challenges, and real-world outcomes of homeschooling, by disseminating wise advice and valuable resources, and by offering heart-felt encouragement we can effectively carry out our mission.

Schoolhouse Rocked doesn’t just give lip service to the homeschool revolution. We believe that we are at the leading edge of a very real revolution in education, which will provide enormous societal benefits. Therefore, we want to provide valuable tools for current homeschoolers and encourage the next wave of families to join the revolution. Along with the film, SchoolhouseRocked.com will offer many hours of free and subscription content, including videos, articles, product reviews, and recommendations to equip the next generation of world changers.

It may surprise you to find out we didn’t set out to make a Christian homeschool movie. When we started pre-production on Schoolhouse Rocked we were excited about the opportunity to advocate for homeschooling and point families in the right direction to get started, knowing that a large majority of homeschooling families were Christian, but that there was also a very large contingent of secular families and families from other religious backgrounds who were a part of this revolution in education. The reasons for choosing to homeschool are many and varied. Each homeschooling family exhibits a commitment to training their own children that is no less resolute and requires no less sacrifice or determination than that of any other family. While the worldview, educational philosophy, and goals of every homeschool family are different, every homeschooling family can benefit from heartfelt encouragement grounded in experience, excellent resources, and the generously shared wisdom of experts. That is what we set out to share, and while we did not initially set out to make a Christian film, we were never opposed to it. Like many documentaries, we were not sure how the story would evolve over time. As filming progressed it quickly became apparent that Christian principles would be central to the story, as they figured so heavily in many of the interviews we conducted, as can be seen in the example below.


Andrew Kern – Seek Ye First

I hope that Schoolhouse Rocked will be a valuable resource and encouragement for you. Our mission with the film, website, and Facebook page is to encourage and equip homeschooling families to start strong and finish well. We believe that homeschooling is one of the most practical ways a family can invest in their children’s future, and we are encouraged to see the growth in the homeschooling movement and the wealth of resources available to homeschooling families. While many may consider the growing homeschool movement to be a simple response to the decline of public schools, we believe that it signals something more important and valuable, namely a desire for families to take personal responsibility for the training of their children. It is one thing to complain about public schools, it is another thing entirely to make the great sacrifices and investments of time and effort to homeschool your children. We believe that this change of hearts and commitment to our children will yield great results for our society and culture as these kids become adults and leaders.

That said, we (Garritt and Yvette Hampton) are Christians and we are committed to working for the glory of God in all we do (knowing we fail many times, but thankful he uses unworthy and unqualified people to do His work). When we started we dedicated the project to the Lord, set out to make it for His glory, and asked for His blessing and supernatural provision. He has provided and continues to provide in miraculous ways. He is being glorified!

Photo by Ben White on Unsplash

Photo by juan pablo rodriguez on Unsplash

Photo by London Scout on Unsplash

Photo by Josh Applegate on Unsplash

Marketing Vs. Advertising – How Do They Differ, or Do They?

If you own a small business, one of the most important responsibilities you have is generating business. In an effort to do just that, you need to promote your product or service.

There are a variety of ways to promote a business. Some methods are more creative than others. Most can be categorized under two main headings: marketing and advertising. We’ve all heard those terms thousands of times, but do we really know what they mean? Are they the same or different? Does it really matter? Do they both produce the same results? Can we expect a return on investment from both?

Let’s take a quick pop-quiz… look at the items below and determine if they are marketing or advertising:

  • Billboard along the interstate
  • Facebook page, Twitter & Instagram posts
  • Bi-monthly ad in a local newspaper
  • Promoted Facebook posts
  • Digital banners on various websites

What do you think…are these examples of marketing or advertising? Well, before we get to the answer, let’s define what marketing and advertising are so we know for sure.

Marketing is the action of finding your target buyer and giving them the experience of your product or service.

How about advertising? What is advertising really? Advertising is exposing your brand. It’s really that simple.

So, now that we have defined the two, let’s take another look at the pop-quiz above. Do all these items allow the target buyer to experience the product or service? No, they do not. Therefore, all the items listed above are examples of advertising. They all expose the brand through different avenues but none of them actually allow a potential customer to experience the product or service directly.

Here are a few examples of ways a current and/or potential customer can experience your product or service:

  • A tire company hosts a driving event where dealers drive on the tires and compare them to competitive brands.
  • A drink brand offers free samples to shoppers in the grocery store.
  • A plumber hosts a demonstration at a home show where he shows attendees how to repair a small pipe leak. Attendees are challenged to try it themselves.
  • A local dentist speaks at a Rotary meeting where he explains the latest technology in teeth cleaning.

All of these examples offer customers a chance to experience a product or get to know the personality of the person offering a service. There is much more interaction with these examples than there are with the advertising examples. Remember, marketing is about the experience. Marketing also provides an opportunity to measure your return on investment more accurately than most advertising. It’s a challenge to determine how many sales are directly connected to a billboard along the interstate. However, you can measure how many drinks you sold at the store during the time you shared the free samples.

The reality is, anyone who has a business should spend 50% of their time and effort related to marketing. The administration, product development, invoicing, staff training, sales, etc. should not equal more than 50% of your time and energy so you can spend the additional 50% on marketing.

One last thing to think about when it comes to advertising. Times have changed in a very dramatic way as it relates to the effectiveness of advertising. Take the DVR for instance. Besides recording your favorite shows or games, what do we all love about the DVR? We can skip the commercials!

Are you familiar with Pandora music service? How do they make money? Your first assumption is probably advertising. That is only partially correct. Their main revenue is generated by memberships that allow the listener access to ad-free music.

We now live in a time where the public is willing to spend their hard-earned money to avoid your advertising. On many occasions, ads make us mad. Think about your initial reaction to online pop-up ads. Do you actually click on them and say, “Oh, that’s awesome! Even though you just completely interrupted me and invaded my space, I’ll buy your product now.” No, most of us get upset and now have a negative opinion of that company. Something to think about…

So, back to the original question in the headline. I hope you now have a clearer understanding of what marketing and advertising is and how they do indeed differ from each other.

 

Written by John B. Robinson with Purple Monkey Garage… Fixing Businesses and Repairing Lives.

The Business and Entrepreneurship section of the Schoolhouse Rocked blog is brought to you by

Photos by James Sutton and Kate Trysh on Unsplash.com

What a Year!

Yes, we know it’s already the middle of February, but today is tax day in the Hampton household. That means that we have spent the past few days (very long days and late nights) pouring over our receipts and records for 2017. Preparing for our tax appointments is always a lot of work, but this year it gave us a great opportunity to reflect on what God has done in our lives over the past year. A receipt from the Billy Graham Library reminded us of the great friends we have made and the wonderful families who have hosted us in and around Charlotte. $25 in road tolls and a $20 parking receipt from Washington DC reminded us of the fun we had visiting our nation’s capital and the great friends we made in Virginia, and how VERY expensive it is to drive and park in DC! A ticket to the Andy Griffith Museum reminded us of the fun we have had interviewing and podcasting with Durenda Wilson, and the few days of much needed rest we were able to get at the Wilson Cottage in Mount Airy. There were dozens of these reminders. 2017 was a great year!

In the spirit of looking back we want to share some of the amazing things God has done, and is doing, with Schoolhouse Rocked. When we started production on this movie we knew that it would only be by His mighty hand that we would be able to finish it, and that would mean He would get all the glory! He has shown Himself worthy of that glory as he has led us through production, opened doors, and provided in miraculous ways.

My favorite screen capture from our first shoot day.

While we started pre-production a few months earlier, our first official shoot day was September 17, 2016. At the time we didn’t even have a name for the movie, we didn’t have any interviews lined up, and we didn’t really know anyone in the homeschooling world, outside of our city. Still, we set up lights, cameras, and sound in the living room of our house in Lancaster, California and Yvette started talking about our family’s homeschool journey. That day we shot about an hour of video with Yvette and a great interview with our oldest daughter Brooklyn. If you have seen the first official trailer for Schoolhouse Rocked you have seen and heard some of what we shot that day.

Just a few months later, by the middle of December, we had filmed interviews in Washington, Oregon, and Southern California. We had filmed at the Masters University, a Classical Conversations community, and on the streets in Downtown Portland (these interviews were used in the short film, The Road to Portland and Behind the Scenes on The Road to Portland – our entry into the My RØDE Reel short film competition). These early interviews allowed us to get a teaser trailer put together, which helped us get the word out about Schoolhouse Rocked (which we now had a name for) and allowed us to line up a few more important interviews. So we packed our family into a travel trailer (having sold our house and everything in it) and headed out across this great county to film a movie. Looking back, that first 3 months is a blur, but God was working very quickly and doing mighty things.

We arrived in Georgia a week before Christmas and were blessed to be able to spend the holiday with family and enjoy a bit of down time before picking up production again the first week of January. Our shooting schedule has been pretty crazy ever since. Filming for Schoolhouse Rocked has taken place in 20 states. Not including Facebook live interviews, or b-roll, or the gigantic homeschool graduation we filmed we have interviewed 105 people – homeschool moms and dads, students, graduates, authors, speakers, publishers, educators, activists, and even strangers on the street! You can see a partial list of cast members here. Having been in on the action, I can tell you these interviews are excellent. You will be blessed by the wealth of wisdom and encouragement that these people have shared.

At the same time as all this shooting, God has been raising up a team to bring Schoolhouse Rocked to theaters and to provide homeschooling families with great resources and encouragement on our website and social media sites. We have a great communications team who have begun posting excellent articles on homeschooling. You can see their latest posts here In addition to making a great film to encourage and equip homeschooling families, we are committed to bringing you excellent resources and uplifting articles to help you in your journey. Make sure you are subscribed to our mailing list for exclusive content.


We need your help! A film like Schoolhouse Rocked doesn’t get made without the support of the homeschooling community (and the power of the Almighty Creator of the universe). As you may have heard, recent changes in Facebook algorithms have made it much harder to get the word out. If you believe in this project and want to help, please do two things for us (and a third if you are feeling really generous). First, visit our Facebook page, click the “Like” and “Follow” buttons, and under the “Following” button, click “See First” (Ironically, you won’t actually see us first in your feed, but this will make sure you actually have some chance of seeing our Facebook posts). Second, share this post on Facebook. Third (but only if you’re feeling extra generous), please consider making a donation to support production on the film. We still have a long way to go before the film is fully funded, so every donation makes a difference.

Our Unexpected Homeschool Journey

Unexpected homeschool journey

Unexpected homeschool journey

Over the years, I have seen a lot of people give reasons why they can’t homeschool their children.

I understand it, I really do. Before I started homeschooling my son, I was convinced that I would never be able to do it, either.

Two weeks before my son asked me to homeschool him, I was talking with a couple of ladies I’d recently met. When I found out that they homeschooled, my first reaction was something along the lines of, “I’m sure it’s great, but y’all are nuts.” (Yes, I live in the South!)

Our Unexpected Homeschool Journey

Fast forward a couple of weeks to my son’s first day at his new school. We had recently moved to a new state, and in the process, had vetted a number of schools in the area. We chose the one we felt would be a great match for him.

Unfortunately, it wasn’t.

It turned out that the educational laws in our new state were very different from those in the state we had moved from. (The first allowed progression by readiness, the second solely by age.) As a result, he was required to repeat almost two full years of school.

He left for his first day of first grade excited to learn; he came home crying and begging me to homeschool him.

I was caught off guard, to say the least. I thought it was probably just the first couple of weeks of school being review and getting a baseline for where all the students were at.

So, like any helpful classroom mom, I offered to tear out worksheets and put them in folders for the coming weeks. You know, to help the teacher out, so her focus could be on her students.

I took all the workbooks home and spent the morning organizing all the pages. I found out my son really had learned all the material two years before.

When I returned that afternoon, I asked the teacher if this was for the first quarter, first semester, or if she had a different schedule.

She proudly announced that the bundle I’d brought back was the work for the entire year and thanked me for getting it done so quickly.

She then took me aside and told me, in no uncertain terms, that my son was “an extreme problem child” and “severely ADHD,” and that he “will be medicated if he is to remain in my classroom.”

I was speechless.

On the way home from school, I told my son that I would be happy to homeschool him. I would need a few days to research the legalities and find materials, but I was willing to do it.

The following week, we started homeschooling. That was 14 years ago, and we have never looked back.

Is Homeschooling Worth It?

I can’t say that the past 14 years have been easy or smooth, but honestly, what parenting Unexpected homeschool journeyjourney is? As parents, we are raising our children to be able to take on challenges, learn from mistakes, and do whatever they can to make a difference.

Those are not things that come easily.

Homeschooling encompasses all of this. I like to describe it as “parenting with academics thrown in.” Again, this does not come easily.

It is, however, worth it in every way.

My son is now 20. He is a senior in college, preparing for his future and pursuing his goals. His path is not a traditional one, but it is one that fits him perfectly.

He has successes and failures, like anyone else, but he actively learns from them and seeks to use them to grow. He also mentors others to do the same.

In choosing things to pursue, the first question he asks is, “God, is this what you want me to do?” If the answer is a clear “yes” or “no,” that is the path he takes. He may not always be comfortable with it, but he is obedient to God’s call.

If the answer is unclear, his second question is, “Is it worth it? Will it make a difference?”

He chooses to spend his time doing what will bring the truth of Christ to the people he’s given to reach. That is something that is rarely easy, but it’s always worth it.

To me, this is worth every minute of lost sleep, every headache over which curriculum to choose.

It is worth the in-depth discussions that kept me researching and the silly times of just hanging out.

The Most Important Job

There is no more important job that I could have been doing over the past decade and a half. I wasn’t always sure of it at the time – we never are in the midst of the task – but looking back, I know beyond a shadow of a doubt that homeschooling my son was well worth it.

Are you “in the midst” right now, wondering if you’re making a difference? Please, let me be the one to tell you that you are.

Everything you do, whether it seems large or small, is making an impact on your children’s lives. This is an impact that will go far beyond what you can now imagine.

You’ve got this, mama. You’re making a difference that will be felt for years to come. Be encouraged, be strengthened, and be present with your kids. It’s worth it.

Jennifer Duncan Helping Hand HomeschoolWritten by Jennifer Duncan from Helping Hand Homeschool

It’s Trailer Time! The Official Schoolhouse Rocked Trailer is Here!

Schoolhouse Rocked Official Trailer

It’s trailer time!!!!

A big thanks to our sponsor Classical Conversations for inviting us to show the trailer at their 20th Anniversary Celebration. It was a really fun night, honoring a really great company! Here’s to many more years of Classical Conversations helping students and families to know God and make Him known!

If you are excited about Schoolhouse Rocked Please take a minute to thank our sponsors. Then, please share this post on social media and your own websites and blogs. We need your help getting the word out about the film.

It is our hope that Schoolhouse Rocked will be an encouragement and valuable resource to countless homeschooling families, but we need your help in finishing this important film. Consider donating any amount to help bring this much-needed resource to families like yours.

Finally, If you haven’t already,  sign up for our newsletter for (semi-)regular production updates, news, subscriber-only content, and giveaways!

   

Transcription

(Brittney Howard, voiceover)
“I felt like I was ruining them.”

(Andrew Pudewa, voiceover)
“If I had to spend all day, every day, with my kids I would go crazy.”

(Brittney Howard, voiceover)
“I really thought, ‘I am messing it all up.’”

(Yvette Hampton, voiceover)
“We did not have a very good view of homeschooling families, in general, and so we thought, “we would never do that to our children.”

(Titles)
There’s a revolution transforming education
and it’s not happening in the classroom.

(Andrew Pudewa)
A lot of people homeschool because they believe their children will get a better academic opportunity at home. I for one was a child who was pretty much always just painfully bored in school. I just remember most of school was about how to survive this excruciating boredom, and you couldn’t work ahead, you couldn’t do anything other than what everybody else was doing. It was like life started when school ended.

Hi, I’m Colleen Kessler and I am a homeschool mom.
I’m Sarah Mackenzie.
I’m Christopher Perrin.
My name is S.D. Smith.
My name is Rod Brown.
I’m Rebecca Farris, the Well-Planned Gal.
I’m Robert Bortins. I’m the CEO of Classical Conversations.
I’m Bryan Osborn. I’m a speaker with Answers in Genesis.
I’m Andrew Kern.
… Andrew Pudewa
… Connie Albers
… Mona Weathers
… Kathy Kuhl
… Scott LaPierre
… Janice Campbell
… (Pam Barnhill) and we have been homeschooling since the very beginning.

(Bryan Osborne)
Homeschooling today is much different than homeschooling 20, 30, 40 years ago. There are so many Co-ops, so many opportunities for kids to interact with other kids.

(Connie Albers)
That’s what the homeschool journey is about. It’s about being there with your kids. It’s about learning with your children. It’s about teaching them the love of learning. It’s about understanding who they are, and how God made them, and what calling does God have on their life.

(Bryan Osborne)
But recognizing that one of the best ways to do that today, in our particular culture, is through homeschooling.

(Titles)
Join the Revolution!

Schoolhouse Rocked: The Homeschool Revolution.

www.SchoolhouseRocked.com